About

I'm Morten Adelsen Jakobsen, a UX / Product Engineer based in Aalborg, Denmark. For the last six years I've been Lead Product Experience Engineer at Chromaviso — a health-tech company delivering evidence-based lighting systems to hospitals, care homes, and clinical facilities across Denmark and internationally.

My background is in Engineering Psychology (Product and Design Psychology) from Aalborg University. I think about interfaces the way an engineer thinks about systems: rigorously, from the user outward. My work sits at the intersection of design and engineering — I'm comfortable in Figma and in a codebase, and most useful in the space between them.

What I've done at Chromaviso

I've been the principal architect of Chromaviso's product experience for six years, across:

What I'm thinking about now

I'm particularly interested in how AI and LLMs change the design space for professional tools. My work on calibrated trust — both academically and at Chromaviso — has made me think carefully about the gap between "users trust the AI" and "users trust the AI at the right level." That's the interesting design problem of the next decade, and it's one I want to work on.

Skills

This site

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Outside work

I hike whenever I get the chance. Trail reports from Jutland and beyond are in the Hiking section.

Get in touch

Find me on GitHub.